HAVE YOUR DONORS DISAPPEARED AND TAKEN THEIR CHECKBOOK WITH THEM? (Continued #7... and FINAL.)
Post #54
March 26, 2024
Today’s blog post is the final post in a series of 7 posts suggesting ideas to help improve your postal/digital fundraising results.
To review the previous 6 blog posts, go to our Archive section found at the end of this blog post.
These 7 posts have focused on ideas/suggestions to help you significantly improve your direct marketing results in the marketing storms that have been with us since the arrival of COVID in early 2020.
Postal direct mail costs have gone up about 25% and they’re not ever going back down. Postage is scheduled to continue to increase far into the future.
Then in the spring of 2022, returns for most all nonprofits postal mail went south and have mostly stayed that way. This is true of liberal and conservative mailers, as well as the charitable, health and welfare communities.
31. Identify what upsets/concerns donors and where you could be of help.
32. When drafting the letter, write to an intelligent friend who is a potential donor. Don’t write as if the letter is going to thousands, even though it is.
33. Send an annual membership card to your supporters.
34. Your gift matched (an anonymous donor will match your donation $ for $ or perhaps a more generous offer).
35. Send postcards pre-addressed to members of Congress, state legislatures, president of a business that you’re unhappy with, etc., etc.
36. A mailing built around a holiday (Easter, Independence Day, Thanksgiving, Christmas, National Police Week, Veterans Day, etc.).
37. A mailing built around a special day, e.g., the president of your nonprofit’s birthday, an anniversary date, etc.
38. Use strong, well-written headlines and watch your returns go way up. David Ogilvy says that up to 80% of the success of a space ad is the headlines.
39. Underline key points in your letter or reply form.
40. Contribute XX dollars to have your name added to our full-page ad.
41. Contribute XX dollars to donate a brick on a walkway of freedom.
42. Make it perfect tomorrow—today get a good package in the mail to the correct list.
Your feedback is helpful, appreciated, and needed. Please email me at rviguerie@americantarget.com with any thoughts or comments you may have.
This free post is brought to you by American Target Advertising™ (ATA) and American Mailing List Corporation™—“ConservativeListsRUs.” ATA was the world’s first conservative direct marketing agency and still is the largest with over 85 team members (increasing to 135 by 2024) that will mail over 300,000,000 postal letters in the 2023-2024 election cycle for 40+ clients who will receive over 7,000,000 donations from over 2,500,000 unique donors. |
Much of the information in GoRightGoBig.com is from Richard A. Viguerie’s new book, GO BIG – The Marketing “Secrets” of Richard A. Viguerie. Copies for yourself or as a gift can be ordered at GoBigConservatives.com or GoRightGoBig.com, or at your favorite online bookstore. If you wish to buy copies to be given free to high school or college students to encourage them to seek a career in conservative politics/marketing, go to GoBigConservatives.com. To subscribe FREE to GO RIGHT - GO BIG blog, click here. |