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GO RIGHT – GO BIG ● Blog Post #55



Post #55

April 9, 2024

Recently, one of the pioneers of ideological/political direct mail/direct marketing, Hal Malchow, died at age 72.

Hal was a Democrat, a liberal, a strong supporter of Unions, a brilliant marketer, and a longtime friend of mine.  Yes, I have lots of friends that are nationally known liberals.  I enjoy their company and friendship—hopefully it’s mutual.

Hal recently began to write that the Democrat Party is failing America.  His point was that they’re campaigning as if it was the 1960s.

His main thesis was the exact advice I’ve been giving to conservatives in recent years.

In fact, I wrote about it in my Blog Post #41 on December 19, 2023.


Don’t say liberal. Oh, and by the way, also don’t say woke, progressive, socialist, Marxist. Why?

Because liberal, woke, progressive, socialist, Marxist will not be on the November 5, 2024 ballot.

The November 5, 2024 Presidential, Congressional, and state ballots will be a binary election.  Most all candidates will be listed as being a Democrat or a Republican.

If we correctly BRAND the Democrats, it will prevent them from winning national elections for decades to come.

Recently Hal wrote:

The percentage of true Independents?  11%.

Most Independents are not Independents at all.  They are Democrats or Republicans and vote straight tickets but are embarrassed by the Party they nevertheless support.

So, what does this polarization mean?  If 9 out of 10 voters are voting a straight party ticket, then the outcomes of most elections are decided not by voter opinions of the candidates, but by voter opinions about the parties.

In other words, for conservatives/Republicans to win elections, we need to BRAND the Democrat Party so they are toxic to the vast majority of voters.

The Democrats have moved so far toward socialism/Marxism that there are dozens and dozens of examples to use to BRAND the Democrat Party and candidates as dangerously out of step with the American people, including:

  • Democrats have opened wide our southern border.

  • Democrats' out-of-control government spending has led to high inflation.

  • Democrats want to defund the police.

  • Democrats are soft on criminals, including dangerous criminals.

  • Democrats believe in teaching Critical Race Theory (CRT) to school children (all whites are racists and minorities are victims).

  • Democrats allow males in female sports, bathrooms, and showers.

  • Democrats weaponize our government against conservatives/Republicans (FBI, IRS, DOJ, CIA, etc.).

  • Democrats demand that abortion be legal up to the moment of birth and sometimes beyond.

  • Democrats are acting like a communist dictatorship trying to put their opponents (Donald Trump and others) in jail and financially bankrupting them.

  • Etc., etc., etc.

It’s important to get this message to as many conservatives/Republicans as possible.  Please forward to any family, friends, and others that you think could benefit from the information in these free weekly blog posts and be sure to tell them they can get a free subscription themselves. Your feedback is helpful, appreciated, and needed.  Please email me at with any thoughts or comments you may have.

This free post is brought to you by American Target Advertising™ (ATA) and American Mailing List Corporation™—“ConservativeListsRUs.”  ATA was the world’s first conservative direct marketing agency and still is the largest with over 85 team members and mailing over 100,000,000 postal letters yearly.

​Much of the information in is from Richard A. Viguerie’s new book, GO BIG – The Marketing “Secrets” of Richard A. Viguerie. Copies for yourself or as a gift can be ordered at or, or at your favorite online bookstore.

If you wish to buy copies to be given free to high school or college students to encourage them to seek a career in conservative politics/marketing, go to

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