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GO RIGHT – GO BIG ● Blog Post #52



HAVE YOUR DONORS DISAPPEARED AND TAKEN THEIR CHECKBOOK WITH THEM? (Continued...)

Post #52

March 12, 2024



Today I’ll continue the list of marketing ideas that will help increase your income by 20%.

 

It’s important not to make the mistake of thinking these ideas are not important.  The additional 20% often means the difference between success or failure, especially for acquisition/prospect mail.

 

9.    I previously mentioned using front-end premiums.  Here are some examples of front-end premiums:

a.  Name and address labels

b.  A sheet of stamps/seals with attractive pictures, e.g. historical sights, birds, cats, dogs, flowers, etc.

c.  T-shirts (best as a front-end for Hi$ donors, otherwise as a back-end premium)

d.  Coffee mugs (best as a front-end for Hi$ donors, otherwise as a back-end premium)

e.   Posters

f.    Bookmarks

g.  Booklet (18-30 pages)

h.  Mini book (no more than about 75-80 pages)

i.    Paperback book

 

10.  Exchange your donor names and addresses with another conservative organization’s donor list.  This will give you access to high-level donors, and you will save the cost of renting the names.

 

11.  Comingle (for cheaper postage).  Sometimes saving 3-4 cents per letter.

 

12.  Red tag for nonprofit postage (for political mailers).  This often gives you much faster delivery.

 

13.  Membership card with a calendar printed on the backside.

 

14.  A stand-alone pocket-sized calendar.

 

15.  A full-size calendar (mail around August) with a request for donations.  Weeks later send another letter reminding them of the calendar they received, and if they haven’t sent a contribution, please do so.

 

16.  Before or after a letter is mailed, send an email asking them to be on the lookout for your letter that looks like X and is discussing subject Y.

 

17.  Before or after a letter is mailed, call those with phone numbers with a pre-recorded phone message (30-40 seconds) asking them to be on the lookout for your letter that looks like X and is discussing subject Y.

 

18.  Add teaser copy to the carrier envelope.

 

19.  Add teaser copy to the return envelope.

  

Your feedback is helpful, appreciated, and needed.  Please email me at rviguerie@americantarget.com with any thoughts or comments you may have.

This free post is brought to you by American Target Advertising™ (ATA) and American Mailing List Corporation™—“ConservativeListsRUs.”  ATA was the world’s first conservative direct marketing agency and still is the largest with over 85 team members (increasing to 135 by 2024) that will mail over 300,000,000 postal letters in the 2023-2024 election cycle for 40+ clients who will receive over 7,000,000 donations from over 2,500,000 unique donors.

​Much of the information in GoRightGoBig.com is from Richard A. Viguerie’s new book, GO BIG – The Marketing “Secrets” of Richard A. Viguerie. Copies for yourself or as a gift can be ordered at GoBigConservatives.com or GoRightGoBig.com, or at your favorite online bookstore.

If you wish to buy copies to be given free to high school or college students to encourage them to seek a career in conservative politics/marketing, go to GoBigConservatives.com.

To subscribe FREE to GO RIGHT - GO BIG blog, click here.


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