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GO RIGHT – GO BIG ● Blog Post #17

Updated: Jul 10, 2023


Post #17

July 5, 2023

In the mid-1980s through 1985, a group of us conservatives would meet for a two-hour breakfast at my home in McLean, Virginia to strategize how to build the conservative movement and bring conservatives to power. Then for a period of time, we’d reconvene for dinner joined by six-seven mostly young Congressmen—Newt Gingrich, Vin Weber, Bob Walker, etc.

As we identified problems in our evening meetings, Newt Gingrich would go to the blackboard (we didn’t have whiteboards in those days) and write five words in four categories. Thirty minutes later, when we had filled in the four categories, we would see a clear path forward.

  1. Vision

  2. Goal

  3. Strategy

  4. Tactics/Projects

Now, this is not the only way to write a plan, but it is a good simple template. And keep in mind that the most important part of the plan is not working the plan. That’s important, but it’s secondary to writing the plan, because as you think and write the plan, ideas come into focus and you begin to see more clearly when, where, and how to go forward with what you need to add to your life, leave behind, change, abandon, etc. Writing the plan helps clarify/crystalize your thinking.

I do this one or two times a week, before important meetings, phone calls, prepping for a trip, etc. What’s the purpose of the meeting, trip, phone call? What’s my number one goal for the meeting? What’s my number two goal? Who do I want to meet with at the conference? Etc.

As the old saying goes, “If you don’t know where you’re going, any train or road will get you there.”

In my next post, I’ll continue the discussion of “Newt’s Four-Part Plan” and how to write one.

This free post is brought to you by American Target Advertising™ (ATA) and American Mailing Lists Corporation™—“Conservative Donors R Us.” ATA was the world’s first conservative direct marketing agency and still is the largest with over 80 team members (increasing to 135 by 2024) that will mail over 300,000,000 postal letters in the 2023-2024 election cycle for 40+ clients who will receive over 7,000,000 donations from over 2,500,000 unique donors.

​Much of the information in is from Richard A. Viguerie’s new book, GO BIG – The Marketing “Secrets” of Richard A. Viguerie. Copies for yourself or as a gift can be ordered at or, or at your favorite online bookstore.

If you wish to buy copies to be given free to high school or college students to encourage them to seek a career in conservative politics/marketing, go to

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