HAVE YOUR DONORS DISAPPEARED
AND TAKEN THEIR CHECKBOOK WITH THEM?
Continued #5…
Post #96
January 21 2025
Today’s blog post is a continuation of the recent posts where I have been re-printing previous blogs to help improve your postal/digital fundraising results.
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Below I’ll continue the list of marketing ideas that will help increase your income by 20%.
It’s important not to make the mistake of thinking these ideas are not important. The additional 20% often means the difference between success or failure, especially for acquisition/prospect mail.
9. I previously mentioned using front-end premiums. Here are some examples of front-end premiums:
a. Name and address labels
b. A sheet of stamps/seals with attractive pictures, e.g. historical sights, birds, cats, dogs, flowers, etc.
c. T-shirts (best as a front-end for Hi$ donors, otherwise as a back-end premium)
d. Coffee mugs (best as a front-end for Hi$ donors, otherwise as a back-end premium)
e. Posters
f. Bookmarks
g. Booklet (18-30 pages)
h. Mini book (no more than about 75-80 pages)
i. Paperback book
10. Exchange your donor names and addresses with another conservative organization’s donor list. This will give you access to high-level donors, and you will save the cost of renting the names.
11. Comingle (for cheaper postage). Sometimes saving 3-4 cents per letter.
12. Red tag for nonprofit postage (for political mailers). This often gives you much faster delivery.
13. Membership card with a calendar printed on the backside.
14. A stand-alone pocket-sized calendar.
15. A full-size calendar (mail around August) with a request for donations. Weeks later send another letter reminding them of the calendar they received, and if they haven’t sent a contribution, please do so.
16. Before or after a letter is mailed, send an email asking them to be on the lookout for your letter that looks like X and is discussing subject Y.
17. Before or after a letter is mailed, call those with phone numbers with a pre-recorded phone message (30-40 seconds) asking them to be on the lookout for your letter that looks like X and is discussing subject Y.
18. Add teaser copy to the carrier envelope.
19. Add teaser copy to the return envelope.
Your feedback is helpful, appreciated, and needed. Please email me at rviguerie@americantarget.com with any thoughts or comments you may have.
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This free post is brought to you by American Target Advertising™ (ATA) and American Mailing List Corporation™—“ConservativeListsRUs.” ATA was the world’s first ideological/political direct marketing agency and still is the largest conservative agency with over 90 team members that will mail over 250,000,000 postal letters in the 2025-2026 election cycle for 40+ clients who will receive over 7,000,000 donations from over 2,500,000 unique donors. |
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