HAVE YOUR DONORS DISAPPEARED
AND TAKEN THEIR CHECKBOOK WITH THEM?
Continued #2…
Post #92
December 24, 2024
Due to the Christmas holiday, I will be taking a “break” these next few weeks to enjoy some time with family and friends. I hope you are all able to do the same and have a very Merry Christmas.
However, I have found this would be a good opportunity to re-share with you an important series of blogs I released in February 2024 entitled, “Have Your Donors Disappeared and Taken Their Checkbooks with Them?”
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In last week’s blog post I said I would add onto my first six suggestions/ideas from my 20% list.
If you’re not regularly incorporating them in your postal and digital ads, you should give serious consideration to doing so.
7. ADVISORY BOARD/FRIENDS LIST – As I said last week, there’s so little trust of organizations, institutions, nonprofits, politicians, you need to make sure that the potential donors feel that you and/or your organization can is trustworthy/effective.
An advisory board/friends list consists of well-known people and are people with respected credentials, e.g., Reverend, Bishop, Ambassador, General, Admiral, Governor (ret.), etc. will increase returns for most nonprofits.
8. WEBSITE – Still focusing on trustworthiness, about 1/3 of your potential donors will go to the internet to check you out. They may use a search engine or go to your website.
Make sure you have a good website with current and relevant information to prominently cover the projects that are in your current fundraising appeal.If your letter makes reference to an emergency need, but there’s no mention of it on your website—an obvious disconnect.
9. CELEBRITY LETTER/PUB NOTE SIGNER – Again, a well-known and respected person signing your letter or a pub note will help overcome the donor’s concern about the trustworthiness/effectiveness of your organization.
10. INLINE – This is a difficult one for most nonprofits because the cost of paper and postage has increased so significantly that inline packages are too expensive for all but the largest nonprofits—those mailing 300,000+. However, if the economics work for you, it’s common for a 9x12 inline package to gross 50-100% more than a #10.
11. URGENCY – Each day most of us are inundated with requests to donate/help worthy causes. A real, genuine, urgent reason with an impending date will increase your returns.
Next week I’ll give you a few more items from my 20% list.
Your feedback is helpful, appreciated, and needed. Please email me at rviguerie@americantarget.com with any thoughts or comments you may have.
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