GO RIGHT – GO BIG ● Blog Post #4

Viguerie’s BLOG: TAGLINE (continued)

Post #4

April 11, 2023

GIVE PEOPLE A TUNE TO WHISTLE

A good tagline for a political candidate should give people a tune they can whistle. Some recent successful Republican gubernatorial candidates in Virginia had effective taglines that you can hum/whistle. POP QUIZ: Do you recognize any of them? (I’ll give you the answers at the end so you can see how you did!)

A. You do the crime; you do the time.

B. No Car Tax!

C. Bob’s for Jobs

D. No Critical Race Theory Taught in Virginia’s Schools

In the November 2022 election, the Democrats developed a big-picture strategy with the long game in mind. Their strategy included spending tens of millions of dollars to nominate the Republican candidates they wanted to run against. They selected candidates that would fit into their campaign strategy of giving the voters two tunes to whistle.

Democracy is on the Ballot

A Woman’s Right to Choose is on the Ballot

Republican leaders gave the voters NO tune to whistle. How do you whistle: High inflation or crime or high gas prices? The GOP leaders did not connect a problem with Democrat candidates.

Democrats brought in effective campaigners to drive home their closing message. Repetition is the number one secret of advertising. So, Barack Obama, Bill Clinton, Joe and Jill Biden repeated these tunes over and over in the closing weeks of the 2022 election:

Democracy is on the Ballot

A Woman’s Right to Choose is on the Ballot

Who/where were the Republican closers? And what was their closing tune? Crickets! Crickets!

I REPEAT: WHO ARE YOU?

Your tagline should make it crystal clear what your organization does, how you’re different, and why it’s important that your audience care and act. After all, no one else does what you do, right?

If your tagline can properly, accurately be used for any other organization or candidate, tear it up and keep writing until it’s appropriate for only your organization or your candidate in your market.

Pop Quiz Answers:

A. You do the crime; you do the time. Governor George Allen of Virginia, 1993

B. No Car Tax! Governor Jim Gilmore of Virginia, 1997

C. Bob’s for Jobs. Governor Bob McDonnell of Virginia, 2001

D. No Critical Race Theory Taught in Virginia’s Schools. Governor Glenn Youngkin of Virginia, 2021

This free post is brought to you by American Target Advertising™ (ATA) and American Mailing Lists Corporation™—“Conservative Donors R Us.” ATA was the world’s first conservative direct marketing agency and still is the largest with over 80 team members (increasing to 135 by 2024) that will mail over 300,000,000 postal letters in the 2023-2024 election cycle for 40+ clients who will receive over 7,000,000 donations from over 2,500,000 unique donors.

​Much of the information in GoRightGoBig.com is from Richard A. Viguerie’s new book, GO BIG – The Marketing “Secrets” of Richard A. Viguerie. Copies for yourself or as a gift can be ordered at GoBigConservatives.com or GoRightGoBig.com, or at your favorite online bookstore.

If you wish to buy copies to be given free to high school or college students to encourage them to seek a career in conservative politics/marketing, go to GoBigConservatives.com.

To subscribe FREE to GO RIGHT - GO BIG blog, click here.