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GO RIGHT – GO BIG ● Blog Post #18


Post #18

July 11, 2023

The premier business consultant of the twentieth century, Peter Drucker, said, “Culture eats strategy for breakfast.” And Kevin Gentry in his weekly blog, Tips, on March 5, 2022, quotes his friend and mentor, Dino Cortopassi: “The best tactics or operations in the world with a so-so strategy can only take you so far. But a superior strategy, even with mediocre tactics, can fly you to the moon.”

  1. Vision

  2. Goal

  3. Strategy

  4. Tactics/Projects

Now, this is not the only way to write a plan, but it is a good simple template.

I strongly encourage conservative organizations to have:

  • a three- to five-year big picture plan for their organization,

  • a plan to double their donors in the next 12 to 18 months, and

  • a plan to grow their organization by 10x in the next three to five years.

Most people think of a plan as a list of their dreams, wishes, hopes, aspirations, etc.

“I want to get a good paying job” is not a plan, it’s a goal.

“I want a wife” is not a plan, it’s a goal.

“I want to be a millionaire by age 30” is not a plan, it’s a goal.

“I want to raise $10 million this year” is not a plan, it’s a goal.

“I want to get 55% of the vote” is not a plan, it’s a goal.

Few conservative organizations have a written plan for the next three years, two years, or even this year. Without a well-written plan, it will be difficult to raise high dollar/major donations, because wealthy donors can see you don’t have the foggiest idea how to go from A to B, much less A to Z.

Winston Churchill said, “Plans are of little importance, but planning is everything.”

This free post is brought to you by American Target Advertising™ (ATA) and American Mailing Lists Corporation™—“Conservative Donors R Us.” ATA was the world’s first conservative direct marketing agency and still is the largest with over 80 team members (increasing to 135 by 2024) that will mail over 300,000,000 postal letters in the 2023-2024 election cycle for 40+ clients who will receive over 7,000,000 donations from over 2,500,000 unique donors.

​Much of the information in is from Richard A. Viguerie’s new book, GO BIG – The Marketing “Secrets” of Richard A. Viguerie. Copies for yourself or as a gift can be ordered at or, or at your favorite online bookstore.

If you wish to buy copies to be given free to high school or college students to encourage them to seek a career in conservative politics/marketing, go to

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