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GO RIGHT – GO BIG ● Blog Post #16

Updated: Jul 10, 2023

How to Grow Conservative Nonprofits Continued...#4

Post #16

June 27, 2023

My heritage is Cajun—ask a Cajun chef how to prepare any Cajun dish, and he or she will start with the same sentence, “Well, first you make a roux (a sauce).” My advice before starting any important project is, “Well, first you start with what I call Newt’s Four-Part Plan.”

Before starting any important project, you need to clearly understand where you want to go—where do you want to be in one, five, ten, and twenty+ years? The number one benefit of writing the plan is not working the plan. That’s important, but it is secondary. The number one benefit is WRITING THE PLAN, because as you write the plan it helps to clarify your thinking. I do this exercise once or twice a week—before an important meeting, trip, phone call, etc.

I’ve worked with very few people who understand how to write a plan. For most people a plan is a list of their goals, dreams, wishes, and aspirations. That’s not a plan. A plan has concrete measurable actions you’re going to undertake to achieve goals, plus when and how.

In my next post, I’ll tell you why I call it “Newt’s Four-Part Plan” and how to write one.

This free post is brought to you by American Target Advertising™ (ATA) and American Mailing Lists Corporation™—“Conservative Donors R Us.” ATA was the world’s first conservative direct marketing agency and still is the largest with over 80 team members (increasing to 135 by 2024) that will mail over 300,000,000 postal letters in the 2023-2024 election cycle for 40+ clients who will receive over 7,000,000 donations from over 2,500,000 unique donors.

​Much of the information in is from Richard A. Viguerie’s new book, GO BIG – The Marketing “Secrets” of Richard A. Viguerie. Copies for yourself or as a gift can be ordered at or, or at your favorite online bookstore.

If you wish to buy copies to be given free to high school or college students to encourage them to seek a career in conservative politics/marketing, go to

To subscribe FREE to GO RIGHT - GO BIG blog, click here.

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