Updated: Jul 10
How to Grow Conservative Nonprofits Continued...#2
June 13, 2023
NONPROFITS NEED A SPECIFIC PROJECT FOR BIG GROWTH
The vast majority of fundraising appeals for conservatives, liberals, Republicans, Democrats, charities, health and welfare, etc., are what I call “cuss” letters. Instead of carefully explaining the problem and identifying your solution to the problem, most nonprofits tell us about the problem and then say, ergo send me money. For example . . .
Democrats are doing bad things, send us money.
Cancer is a terrible disease, send us money.
Heart disease is the number one killer of Americans, send us money.
There’s great poverty in X place, send us money.
Young people are losing their faith in God, send us money.
Your goals, dreams, hopes, wishes, aspirations are not projects.
Yes, donors know there are problems, and they are anxious to help solve the problems, but why should they send your organization a donation rather than another organization that offers an exciting specific solution to the same problem?
In my next post, I’ll continue the discussion about how to grow conservative nonprofits.
This free post is brought to you by American Target Advertising™ (ATA) and American Mailing Lists Corporation™—“Conservative Donors R Us.” ATA was the world’s first conservative direct marketing agency and still is the largest with over 80 team members (increasing to 135 by 2024) that will mail over 300,000,000 postal letters in the 2023-2024 election cycle for 40+ clients who will receive over 7,000,000 donations from over 2,500,000 unique donors.
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