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GO RIGHT – GO BIG ● Blog Post #12

Updated: Jul 10

Viguerie’s BLOG: Are You Being a Good Steward of

Your Nonprofit’s Money?

Continuing #5...

Post #12

May 30, 2023

To be a good steward of a conservative nonprofit, it’s important to understand the many purposes of direct mail/advertising mail.

Because direct mail—which is advertising mail…

…educates the public. …helps BRAND your organization. …helps BRAND your opponents. …helps pass legislation. …helps defeat legislation. …identifies people who will be activists for your cause. …encourages people to vote for good conservative candidates …encourages people to oppose liberal candidates. …identifies people who are not registered to vote and encourages them to register. …encourages registered voters to vote. …helps bond donors to the organization and its mission. …identifies those who can and will leave your organization money in their Wills/Bequests. …identifies people who make major gifts. …oh, and did I say…it raises lots of money.

And these are some of the ways that direct mail will educate, energize, and activate conservatives, so that conservatives will win elections and govern America.

I feel strongly you’re not only not being a good steward of your nonprofit’s money; you are failing your organization, your donors, supporters, and the cause of liberty, if you fail to fully utilize the power of direct mail/direct marketing in the Spiritual Cold Civil War the progressives/socialists/Marxists have declared on the cause of liberty/freedom/America.

This free post is brought to you by American Target Advertising™ (ATA) and American Mailing Lists Corporation™—“Conservative Donors R Us.” ATA was the world’s first conservative direct marketing agency and still is the largest with over 80 team members (increasing to 135 by 2024) that will mail over 300,000,000 postal letters in the 2023-2024 election cycle for 40+ clients who will receive over 7,000,000 donations from over 2,500,000 unique donors.

​Much of the information in is from Richard A. Viguerie’s new book, GO BIG – The Marketing “Secrets” of Richard A. Viguerie. Copies for yourself or as a gift can be ordered at or, or at your favorite online bookstore.

If you wish to buy copies to be given free to high school or college students to encourage them to seek a career in conservative politics/marketing, go to

To subscribe FREE to GO RIGHT - GO BIG blog, click here.

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