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GO RIGHT – GO BIG ● Blog Post #11

Updated: Jul 10, 2023

Viguerie’s BLOG: Are You Being a Good Steward of

Your Nonprofit’s Money?

Continuing #4...

Post #11

May 23, 2023

Direct Mail Can Help Create Brand Loyalty

When a political campaign does do direct mail, it’s almost always weak and ineffective. Most political direct mail consists of a large broadside mailer, printed front and back on one page of cardstock, with lots of headlines and family pictures. A well-written, four-page letter hand-written from the candidate, the wife/husband or mother, etc., with a 3x5 snapshot, is far more effective than a commercial-looking broadside.

The high-priced consultant tells a young aide the outline of what they want the self-mailer to be. A few days later the trainee comes back with their copy and photos. The consultant makes a few edits, and then it’s sent to a printer and an invoice is sent to the candidate for 15% of the cost of the broadside.

And remember, the primary purpose of any conservative nonprofit is not to raise money for salaries, rent, travel, etc. Even though those things are important, it’s also important to remember the reason people give donations is to solve the problem that the organization was formed to solve.

I feel strongly you’re not only not being a good steward of your nonprofit’s money, but you are failing your organization, your donors, supporters, and the cause of liberty, if you fail to fully utilize the power of postal direct mail/direct marketing in the Spiritual Civil War the progressives/socialists/Marxists have declared on the cause of liberty/freedom/America.

To be a good steward of a conservative nonprofit, it’s vitally important to understand the many purposes and benefits of postal advertising mail. I address them in detail in my book Go Big, and will cover them in future posts here at my blog, Go Right – Go Big.

There are valuable ways that direct mail will educate, energize, and activate conservatives, so that we will win more elections and govern America.

In my next post, I’ll continue the discussion about how to be a good steward of a nonprofit’s money.

This free post is brought to you by American Target Advertising™ (ATA) and American Mailing Lists Corporation™—“Conservative Donors R Us.” ATA was the world’s first conservative direct marketing agency and still is the largest with over 80 team members (increasing to 135 by 2024) that will mail over 300,000,000 postal letters in the 2023-2024 election cycle for 40+ clients who will receive over 7,000,000 donations from over 2,500,000 unique donors.

​Much of the information in is from Richard A. Viguerie’s new book, GO BIG – The Marketing “Secrets” of Richard A. Viguerie. Copies for yourself or as a gift can be ordered at or, or at your favorite online bookstore.

If you wish to buy copies to be given free to high school or college students to encourage them to seek a career in conservative politics/marketing, go to

To subscribe FREE to GO RIGHT - GO BIG blog, click here.

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